Links posted on January 17, 2009
A longish but exceedingly frank profile of movie marketing (from the New Yorker) has plenty of gossip style goodness about the rules of making and selling movies to the public. If you ever wonder who all these crappy movies are being marketed to (and why) this article lays it out pretty bare. It is often said in Hollywood that no one sets out to make a bad movie, but the truth is that people cheerfully set out to make bad movies all the time. It is more accurate to say that no one sets out to make a movie without having a particular audience in mind.